Chimamanda is on a Quest to Wear Nigerian and We Approve!

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Chimamanda Ngozi Adichie has decided to wear Nigerian clothes and promote Nigerian designers in the process. In a Facebook post which she titled My Project ‘Wear Nigerian’ on Instagram, she talked about the ‘Buy Nigerian to Grow the Naira’ movement, which gained popularity in 2016 when Nigeria faced an economic recession.


Chimamanda project wear Nigerian
Chimamanda Ngozi Adichie in a dress by Nigerian designer, The Ladymaker


This decision to help grow the economy inspired her to mostly wear Nigerian brands for her public appearances. Speaking about her experience, she said, “In the past few weeks, I’ve bought more Nigerian brands than I ever have in the past. I’ve discovered new names. I’ve been filled with admiration for the women and men running their businesses despite the many challenges they face. I’m particularly interested in ‘inward-looking’ brands, those for whom dressing Nigerian women is as important as other goals.”

Pinafore: Gozel Green, Lagos (AWP conference, Washington DC) @gozelgreen #MadeinNigeria

A post shared by Chimamanda Adichie (@chimamanda_adichie) on


She further talked about how impressed she was with most designers even though in her words, she had “changed quite a few dodgy zippers, been disappointed by some poor quality fabrics, and been impressed by some detail-oriented finishing.”

Chimamanda recently released a new book, “Dear Ijeawele; Or, A Feminist Manifesto in Fifteen Suggestions,” which she told The New York Times that she did not originally plan to publish. It began as a private letter to a friend, giving advice on how to raise her newborn daughter.

Jacket: Style Temple by OG Okonkwo, Abuja (Celebrating DEAR IJEAWELE, New York) @styletemple #MadeinNigeria

A post shared by Chimamanda Adichie (@chimamanda_adichie) on


It comes as no surprise that Chimamanda’s fashion sense, this time even more than her books, are at the forefront of the news. In an article she wrote for Elle in 2014, she talked about her love for fashion and how she got that from watching her mother.

Her effortless style was recognized, and she was named the face of Boots No. 7 makeup in 2016. An author, fashionista, style and feminist icon, Adichie is many things (including wife and mother) and she represents a strong role model to a lot of African (and non-African) women.

Sleeveless jumpsuit: Nuraniya, Lagos (Global Africana Conference, UNC-Chapel Hill) @nuraniyastudios #MadeinNigeria

A post shared by Chimamanda Adichie (@chimamanda_adichie) on


Adichie is documenting her ‘Project Wear Nigerian’ on Instagram. We wish we could share all the pictures with you, that’s how fantastic they are. We aren’t the only ones who think so either. Her new Instagram page already has over 46k follows, and it’s just a little over a month old.

Once you’re on her Instagram page, you will discover Nigerian designers like Lola Baej, Style Temple, Moofa, Things Nigerians Love and  The Ladymaker, among several others. And it’s not just the clothes, the shoes will make you weak.


This is just one more reason why we love this woman.




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