L’Avyanna Skin Naturals recently released a skin ad campaign to encourage women of color to love and appreciate their skin. The caption of the campaign photos talked about the increasing bleaching rate among women of color.
“Black beauty truly comes in all shades. Today, a number of people have been so proud to change their skin colour… Proudly posting before and after pics of turning from black to white. After the oppression that black men and women have overcome… Shouldn’t it be natural that we embrace our identity, be black and proud. Let’s embrace our heritage today and truly define African beauty. No one in the world can define what/who we are than ourselves. This campaign urges you to ask yourself today … Who are you and what do you represent? ….”
The campaign photos featured MBGN 2013 Anna Banner, Miss Nigeria 2016 Lessi Pamela Peter-Vigboro, Miss Unilag 2015 Onyinye Emaseoba and models Amarachi Uwakwe and Oge Faith.
L’Avyanna is a London based organic and skin care line that carries products specifically for men and women of color. Their products are made from organic and natural ingredients.
L’Avyanna products are sold on Jumia
Images: Instagram| @lavyanna_skin