Nollywood actress Nse Ikpe Etim has launched a line of homemade beauty brand called Eden’s Theory. The products include natural oil and butters (for body and hair) and fragrances.
“Eden’s Theory uses simple blends of plant extracts indigenous to Africa, traditionally used for their renowned healing, cleansing, moisturizing and rejuvenating properties”
Nse is a co-owner of the UK based company and will also be the brand ambassador and spokesperson. Speaking on what inspired the brand, she said:
People always ask about my skin and hair. Many of them assume that I use very expensive products, but I have actually always used natural oils and butters…With Eden’s Theory, you get to retain the best bits of African butters while oozing some of your personality into a product of your choice.”
The brand is doing quite well as it sold out during its preview week at a popup shop.
What do you think about the brand? Would you buy its beauty products?