We all claim that we are concerned and diligent about where our food comes from. But it is too easy and too convenient to simply run to the supermarket and pick up their generic brand as opposed to searching for products that have been ethically sourced.
But what is the reason people do this? If we are so concerned with using ethical products, then why are we also so quick to go the convenient route? Factors such as cost, time, and ignorance are among some of the reasons, and this, in turn, can hurt the business.
DO YOUR RESEARCH
If you want to get into the habit of only purchasing products that have been produced ethically, then you need to do your research into where it comes from. While this can be inconvenient at the supermarket, taking the time at home to look up the meanings behind labels will give you better peace of mind when it comes to using such products.
Many places may claim that they use ethical practices, but being told is sometimes not enough. Some companies, such as Kopi luwak coffee, will make a point of striving to be both animal and people friendly, which helps you feel at ease when sipping that first cup in the morning. But it still helps to check (and maybe double check) any claims if you don’t feel convinced.
While there are a lot of problems with the current social media trend, there are ways that can give you the chance to find out how a company is run. In the past, if we had an experience – good or bad – with a product and wanted to let the company know, we would write a letter or an email explaining the situation.
However, the rise of social media had helped consumer and company be more connected than ever. Being able to jump on their social media page to air your grievances is now the quickest way of getting the result you desire. Many times, searching through a company’s social media history will give you a decent indication of how well they can be trusted.
LISTEN TO ALL SIDES
It is impossible to please everyone, though. If you are looking into whether or not you can trust a specific product, then talking with real people, be it friends or family or people around town, will allow you to get a vast range of perspective on the goings on of a company.
Taking everyone’s opinion into consideration is an excellent way of understanding how a company works. Some may have bad things to say, and others may be more positive. But whatever their opinions may be, you should have a decent idea of whether or not you think they are worth your patron. You know what you like in a company, so trust your judgement.
Knowing when to trust a company’s product can be a challenging minefield to navigate. But instead of diving right on in, you need to take the time to evaluate what you believe is essential for a company and product to do.
If there is anything that you feel uncomfortable with, then avoidance is the best tactic. You probably won’t topple a corporate empire through boycotting, but you will undoubtedly help those who are working hard by using products that you know you can trust.
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