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This online store is making African luxury fashion, crafted on the continent, easily accessible to the world and we totally love what they’re doing!
In September, 2016, Nigerian born entrepreneur, Chekwas Okafor launched ONYCHEK, a fashion online store that focused on African luxury fashion. Chekwas studied Biology at the Voorhees College, a historically black institution in South Carolina, and worked as a health and safety officer for a while. But after he discovered the way Nigerian fashion has evolved, he knew exactly what he had to do.
ONYCHEK for African Luxury Fashion
“I began to wonder about how the fashion industry at home was changing, and how I could leverage that growth to expand opportunities…I spent the next two years learning more about the industry, and diving into the world of luxury.”
The result is an online store ONYCHEK, which is stocked with high end luxury fashion items and accessories for men and women, made in Africa. The store stocks seven brands including Ghana’s Christie Brown, South Africa’s MaXhosa by Laduma and Kenya’s Adele Dejak. The brand focuses exclusively on brands that produce out of Africa.
He explains the reason behind that:
“However, our focus is on companies that maximize value addition in the region by boosting employment of local suppliers, craftsmen, and manufacturers.”
On their site, they explain that they are focused on “Products that tell stories, Products that preserve culture, Products that promote craftsmanship, Products that positively impact the makers, and Products that positively impact the wearers.”
Chekwas plan is simple; to make Africa the place people look to for luxury fashion and we believe he will achieve that too.
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